Body Language Mastery by Brandon Cooper

Author:Brandon Cooper [Cooper, Brandon]
Language: eng
Format: epub
Published: 2019-04-25T04:00:00+00:00

Chapter 1.1: Traditional Mental Persuasion

"When I'm getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say -- and two-thirds thinking about him and what he is going to say."

-Abraham Lincoln

Definition and History

Influence is often used interchangeably with the term "persuasion;" however, persuasion is a form of influence and not the other way around. Behavior, motivators, intentions, beliefs, and attitudes can be touched by persuasion in an attempt to influence one or more of those elements. Professional persuasion is often exerted to alter the thoughts of a group regarding something happening and is done so through a variety of means, such as stirring speeches or compelling visuals. Personal persuasion is often used as well in situations like social events. Resources can be used as weapons in the persuasion "battlefield.” This means you can use what you have around you, tangible or not, to motivate people to alter their attitudes or behaviors in the manner you want. Sometimes you can use reasoning and logic to persuade, while other times you can use emotion or habit. “Systematic persuasion” is the term applied to logic and reasoning. “Heuristic persuasion” is the term for emotion and habit.

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